Top 7 SEO Ranking Factors in 2018 and How to Use Them

Planning to take necessary steps to rank your site higher in 2018? We have things sorted out for you. Google is known to keep changing its algorithm frequently and it has become really complex to get a good rank. All this has made many people believe that SEO in Google is dead, but it is not the case. There are several ranking factors and sub-factors that can greatly help your website in bagging a good rank, but not all factors are equally important. You must have approached an SEO Company in Mumbai to get a fair idea on how to get a higher ranking for your website but surely no one would have discussed about the SEO ranking factors. Digitally Viral, being the best digital marketing company in Mumbai shares 7 most important SEO ranking factors that are sure to help your website bag a higher search engine ranking. 

1. Backlinks: This is one of the many ranking factors that have been in trend for years. Google has put much relevancy on the quality of backlinks being used on your website and also determine the source from where they are coming. The value of each link is calculated using the domain and the pages on the domain that they came from. The higher the value, the better the rank. If you want to boost your search engine ranking in 2018 then make sure only trusted and decently ranked pages are linked to your website. If your website has poor links, then you may lose your current ranking.
2. Quality Content: This is one of the most important ranking factors that help Google in determining the website rankings. Moreover, if your website has quality content then you will no longer be required to depend on quality links. This one factor has the capacity to engage your visitors for a longer period. The longer a visitor stays on your website going through the content; the percentage of bounce rates considerably decreases. It is always said that content is king and it can greatly help your website bag a higher ranking. Quality content with few good backlinks would be just perfect for the year 2018. If you don’t know how to create quality content, then take help of online marketing companies in Mumbai as they usually offer content marketing services as well.
3. RankBrain: This might sound a bit complicated but it is not. Moreover, this is one factor on which Google largely depends while deciding on the rankings of any website. It is a machine learning system that helps Google with sorting the search engine results for a better user experience. RankBrain considers just two things: duration for which every visitor stayed on your website and the number of clicks your website received by users. If you want your visitors to stay for a long duration on your website, then you need to offer them quality content which holds them till the end and SEO will take care of the number of times your website is being clicked. SEO basically increases the visibility of your business, so more visibility will ultimately lead to higher number of clicks. If you are still unable to understand what it is, approach Digitally Viral for a consultation session for getting a detailed insight on what these factors are and how can they help you rank higher.
4. Organic Traffic: Google constantly keeps a track of every user activity. Google keeps a track of the source from where the source is coming. Organic traffic will find its way through search engine results and it will ultimately be the end-result of your website brand value. Suppose once a visitor visits your site and you managed to engage with him proficiently. Then from the next time, he will directly type in your website name which means now organic traffic is coming. Make sure that your website is engaging enough that it cannot only hold your visitors till last but also compel them to revisit your site.
5. Mobile-First Index: Today, a majority of searches are taking place through mobile phones and this is being looked after as a prominent thing. Now, Google is going to consider the mobile version of your website as the real one. Google is planning to live it in near future and it is expected to hit the markets in 2018 only. So if you want to obtain a higher ranking, then it will be a wise decision to plan it in advance. You just need to make the mobile version of your website equally engaging and appealing as the desktop one and your work is done.
6. Videos: Majority of the population wants to see videos instead of going through readable content. Videos are believed to drive more traffic and build more engagement; this is the reason why YouTube is now looked after the second largest search engine. People are now using more YouTube to search something instead of searching it on Google. If you manage to create SEO optimized YouTube content, then you are sure to get a higher ranking than those who only offer readable content. If you want professionally designed SEO optimized video, then you should seek professional SEO services in Mumbai. 
7. High Page Load Speed: Users don’t want to wait much while accessing something on the internet. If the website is taking too long to load, then the visitor will eventually start looking for some other website. This will result in an increased bounce rate which will ultimately lead to a reduced rank. Google doesn’t prefer giving higher rank to a site having a high bounce rate. So make sure that you use a high-speed server that will not let your visitors wait for long. Moreover, you can consider de-cluttering your website. Keep only things that are relevant, optimize your images, and always keep your Content Management System updated.

These are few of the many SEO ranking factors that can greatly improve your rank in the year 2018. So plan your SEO strategies accordingly.